Diversification is the key to a
successful business. Netflix’s globalization strategy has enabled it to grow
its subscriber base at an unimaginable rate. At present, Netflix has more than
130 million users availing its services, way ahead than any of its competitors.
It has achieved membership in almost 190 countries, as per its official website
and there are 195 countries in the world. What’s more?? Want to hear more?? People
around the world hunt for latest
entertainment news, stories and content in every platform. Netflix has
perfectly worked out the strategy to win the market and the audience.
- Netflix decision to go digital and change in the business model after rejection from blockbuster. It brought the revolution.
- Netflix gives the movie theatre feeling. Isn’t it? This is because, in addition to embracing HDR for its own productions, the streaming service is using Dolby Atmos to enable a theater-like in-home audio experience for the audience.
- Content is the king everywhere. As Netflix launches its original content, the company is also exploring ways to make content production more well-organized. They research about the latest trending news, happenings and searches by using a distribution tool. It helps to update an entire crew with the latest version of call sheets and other important documents.
- Personalization attracts everyone. You know what suits you may not be perfect for me. Netflix offers personalized images to present the same show in different ways to different audiences.
- Netflix uses a global strategy rather than just pondering on the local audience or market.
- Netflix spends time to analyze its audience. Research is done to find out how much a customer is willing to spend on subscription streaming media.
- Connection and interaction are the keys to attract traffic. Netflix uses a personal style to interact with its audience, where each post is infused with some dry wit and humor to let people engage.
- Netflix listens to its customers. At times, there were numerous complaints that Netflix got from its viewers regarding their tendency to fall asleep while binge-watching their shows. To help the audience, Netflix collaborated with Deeplocal to develop Smart Socks for detecting when the viewers fell asleep; following which it sent a signal to the user’s device and paused the show there. Isn’t it interesting?
- Netflix cares about its audience. Why? It streamed the complete set of Star Trek TV series on its site though it had no association with the Star Trek production team or the movie itself. But it showed that it can go the extra mile for satisfying its customers.
- Netflix is a global platform. About six-hundred unique devices access Netflix every month. From computers to smart televisions, users can access Netflix at any time and any place.
- The average person has an attention span of just 8 seconds and Netflix has everything simplified in its website so that people are never bored scrawling the website and finding their favorite content.
- Netflix’s strategy of video marketing was planned and targeted. Netflix knows how to resonate with its user base and play safe. The video launch “A great day in Hollywood". Experienced a soaring success where it gave a platform to black actors.
- Finally, Netflix uses email marketing. New Netflix customers receive emails that make content recommendations and encourage new users to explore the website. This is a way of driving platform adoption, which improves customer retention in the long run.
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